Ford TRANSIT & Transit Connect Cargo Van and Commercial Business Utility Vehicle – Dealer Sales & Service for Louisville KY and Southern Indiana (502) 459 – 0550 AllState FORD

Ford Transit & F-150 Series, 5 years , 0%, 60 months, $1500 trade-in, discounts for Louisville Kentucky KY

Why Is Ford Discounting the F-Series?  Ford Transit Connect, Ford F-150 Series, 5 years , 0%, 60 months, $1500 trade-in, discounts for Louisville Kentucky KY . . .

Ford Motor Co.’s (NYSE: F) best-selling vehicle, the F-Series pickup, gets star billing at the car maker’s website. According to the number two U.S. car and light truck manufacturer, the F-Series has been the best-selling truck in America for 37 years. So why is Ford offering discounts on the pickup, which presumably hurts the company’s profits?

Ford’s current offer for the base F-150 is 0% financing for 60 months, plus a bonus of $1,500 for the trade-in of a limited number of vehicles. The five-year 0% deal may not hurt Ford badly, unless, perhaps, interest rates spike within the next few years.

The answer to the question of why Ford has moved to discount the F-Series may be due to the pressure from sales of General Motors Co.’s (NYSE: GM) Chevy Silverado and Chrysler’s Dodge Ram. Sales of the F-Series fell 4.2% in August to 68,109, and they are down 0.4% for the first eight months of the year to 497,174. The Silverado’s sales are up very modestly, by 12.8% in August to 49,201 and by 1.1% year-to-date to 331,977.

While the Ram has not threatened Ford for the top spot in pickup sales, it has taken a great deal of market share in 2014, and it could pass the Silverado in sales this year or in 2015. Sales of the Ram were up 32.6% to 43,775, and higher by 20.7% to 283,256 year-to-date. In August, it was the fifth best-selling vehicle in America.

Incentives are almost always a sign of flagging demand or an attempt to gain market share. Ford can argue that the F-Series is by far the leader in American vehicle sales. However, the company cannot argue that threats to its unit sales growth are creating great pressure, particularly from Dodge. The 0% financing offer for 60 months is a sign of weakness, no matter how it is postured.

Read more: Ford F-150 Series, 5 years , 0%, 60 months, $1500 trade-in, discounts for Louisville Kentucky KY – Why Is Ford Discounting F-Series Pickups?

2015 2016 Ford Transit Connect Louisville Kentucky KY, 2015 Ford transit connect Louisville Kentucky KY, 2015 Ford Transit Louisville Kentucky KY, 2015 Used Ford F150 Truck Louisville Kentucky Ky, E-Series Van Louisville Kentucky KY, Ford Super Duty Louisville KY, Ford Transit Connect in Louisville KY, Used E-Series Van Louisville Kentucky KY, Used Ford Transit Connect Louisville Kentucky KY, Used Ford Transit Louisville Kentucky KY, Used Ford Truck Louisville KY

Leave a Reply